Resource Efficient Business models (REBUS)

The full title of the project is 'Developing Resource Efficient Business Models'.

In 2012, Rijkswaterstaat and WRAP (UK) in partnership with Aldersgate Limited, ESKTN and TUoN, submitted an application for funding under the European Commission's LIFE+ programme for the REBus project. WRAP was notified by the Commission that the REBUS proposal had been successful in being selected for funding under LIFE+ in May 2013.


This €3.1m European demonstration project will run 42 months from 1 July 2013 to 30 December 2016.


The project will demonstrate in at least 30 pilots and case assessments how businesses and their supply chains can implement REBMs. It will focus on electrical and electronic products, textiles, furniture, floor coverings, lighting and construction markets with a total annual value of over €350 billion across the EU and with the potential to shift €60 billion from overseas production to local service economies. WRAP is primarily supporting businesses to develop REBMs that supply products and services in more resource efficient ways; whilst Rijkswaterstaat is primarily looking to support REBMs through government procurement demand channels.

The project is executed by 5 partner organisations:

  • The Waste and Resources Action Programme (WRAP), project coordinator
  • Aldersgate Limited (AG)
  • C-Tech InnovationLtd (ESKTN)
  • Rijkswaterstaat (RWS)
  • The University of Northampton (TUoN).

Project objective

The resource efficient business models aim at reducing the reliance on the conventional business model which involves using a new product made from virgin resources and disposing of it after a limited life. The new business models aim at incorporate incentives that align the benefits of the suppliers with the needs of consumers, contributing to resource efficiency.
In the conventional models the supplier is stimulated to sell as many products as possible to make a profit; flaws in production, lack of options for upgrading or reuse and short life-expectancy will increase the sales and do not include incentives for better products. New services models based on use rather than ownership, include incentives to improve the quality and life-expectancy of the product and options for reparability, refurbishment and recycling.

Initial evidence collated by the project on existing resource efficient business models (REBMs) has demonstrated a lack of published data on both environmental and financial savings achievable. This demonstrates a key need for the project with its objectives to publish quantified findings from 30 pilot projects alongside guidance to enable others to adopt similar approaches.

WRAP and Rijkswaterstaat (RWS) look at resource efficient business models from both the supply and demand side.
Procurers or companies that are interested to participate or are planning a pilot project in the REBUS project can send an email.