1 00:00:02,200 --> 00:00:04,480 VOICE-OVER: For a clean and liveable planet 2 00:00:04,640 --> 00:00:09,200 for ourselves and future generations, we aim to achieve circular working. 3 00:00:09,360 --> 00:00:14,880 That way, products, their components and raw materials retain a high value 4 00:00:15,040 --> 00:00:17,920 and are reused as much as possible. 5 00:00:18,080 --> 00:00:20,280 The Netherlands has the ambition 6 00:00:20,440 --> 00:00:25,000 to use 50 per cent fewer primary raw materials by 2030. 7 00:00:25,720 --> 00:00:28,560 This can be achieved through circular design. 8 00:00:28,720 --> 00:00:34,520 How do you ensure that products retain their value, even after they have been discarded? 9 00:00:34,680 --> 00:00:37,720 There are three important design strategies. 10 00:00:39,560 --> 00:00:43,720 Products with a long life span do not need to be replaced so often. 11 00:00:43,880 --> 00:00:45,760 This saves on raw materials. 12 00:00:46,360 --> 00:00:49,560 Focus during development on quality, 13 00:00:50,840 --> 00:00:52,680 reuse, 14 00:00:53,880 --> 00:00:56,880 reparability and ease of maintenance, 15 00:00:57,040 --> 00:01:00,760 but importantly, also product attachment and trust, 16 00:01:00,920 --> 00:01:04,120 so that your product is not just long-lasting 17 00:01:04,280 --> 00:01:07,160 but people want to use it as long as possible. 18 00:01:09,920 --> 00:01:14,480 If you factor in refurbishment and recycling at the design stage, 19 00:01:14,640 --> 00:01:16,920 it's easier to close the loop. 20 00:01:17,680 --> 00:01:21,600 What's important is being able to separate materials easily 21 00:01:21,760 --> 00:01:25,920 and then reuse them for the same or a new product. 22 00:01:28,800 --> 00:01:31,200 When you choose recycled materials, 23 00:01:31,360 --> 00:01:35,200 you reduce the demand for primary raw materials. 24 00:01:35,360 --> 00:01:38,440 Also, make sure you choose safe materials, 25 00:01:38,600 --> 00:01:42,320 materials with no adverse effect on humans and nature 26 00:01:42,480 --> 00:01:44,480 when discarded and reused. 27 00:01:45,240 --> 00:01:48,400 In short, design products with a long life span 28 00:01:48,560 --> 00:01:53,320 which are easy to repair and maintain and choose sustainable materials. 29 00:01:53,480 --> 00:01:56,600 Try it and be innovative, to close the loop. 30 00:01:56,760 --> 00:01:59,640 The possibilities are greater than you think.